Hi I’m Mercedes, like the car.

I started this blog in 2013 after leaving Wall-street to join a NYC-based startup where I hoped to marry my personal interests and career more closely. I began chronicling my learnings in the tech and startup community and today it has morphed into a medley of education, self-help, and technology musings.

I’m currently the Founder of BenToppin, a consulting and training group focused on VR/AR and edtech solutions. Read more about our team at bentoppin.com. I’m also currently pursuing my MBA and Masters in Education at Stanford University.

I was formerly the Vice President of Education at UploadVR and a GM at General Assembly where I held executive and senior leadership roles and oversaw multi-million dollar business lines during periods of explosive growth and reported to the CEO of both companies.

On the history side of things, I grew up in Cupertino, CA (Bay Area) and graduated from Harvard in 2010. I enjoy writing up new business ideas, walks longer than 20 NYC blocks, chocolate soufflés, hiking, camping, off-roading in my Jeep, camping, reading works by futurists and empaths, and dealing playing cards very fast.

Thanks for reading,



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