Mercedes Bent

  • FMB 16: How much could I raise?

    This is one of the most common questions I hear from founders at the preseed and seed stages. Headlines constantly glorify $500M, $60M, and $27M seed rounds. But $500k and $2M are also super common. How can a founder know what they can raise? Fundraising can be an enigma, but I believe fundraising also has…

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  • Designing for Recall: Why ‘Memory as an AI Service’ is a New Tool in the Engagement Stack

    The PLG Playbook Series: Building bottom-up adoption companies is HARD. Like ridiculously hard. This is a series about how every element of consumer or PLG company building is undergoing change & sharing the building blocks no one talks about. Even as everything changes, PLG or Consumer is defined by its evergreen pillars: its scale –…

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  • Data Annotation is the new AI Consumer Gold Rush

    The PLG Playbook Series: Building bottom-up adoption companies is HARD. Like ridiculously hard. This is a series about how every element of consumer or PLG company building is undergoing change & sharing the building blocks no one talks about. Even as everything changes, PLG or Consumer is defined by its evergreen pillars: its scale –…

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  • The Missing Layer in the AI Stack: Authentication

    A few weeks ago in late March I hosted an event in San Francisco on the topic of “AI Agents” – what’s missing and what needs to happen for them to work. Erich Elsen, the cofounder of Adept, an early agent platform that raised $300M+, and Sam Partee, cofounder of Arcade.dev, spoke at our event.…

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