Mercedes Bent

  • Consumption v. Creation Breakthroughs and How AI Can Revive Consumer Social

    It’s been nearly a decade since a major social platform broke through — you can argue the last was either TikTok which bought Musically in 2017 (and then spent billions on acquisition), or Discord (200M MAU), founded in 2015.  But the time may be now. The newest wave of AI has created a perfect storm…

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  • Consumer Products and the Utility v. Entertainment Tradeoff: Be Fun, Be Essential, or Be Nothing

    I constantly see really smart people launch consumer products, get little to no reception, and wonder why. There are a ton of possible culprits.  One common one I see is that their product lacked a captivating hook that chooses a side: to be singularly entertaining or provide extreme utility.  It is my strong belief that…

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  • NIM Innovation: A Lending Mental Model

    Foreword: I’ve long been a mentor of startups in the Entrepreneurship and VC class at Stanford. Recently I was hosting several GSB students from the class who were working on a lending startup, and we got to “whiteboarding.” Well, napkin writing. I shared my lending mental model with them and realized I’ve never encapsulated it…

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