Mercedes Bent

  • Designing for Recall: Why ‘Memory as an AI Service’ is a New Tool in the Engagement Stack

    The PLG Playbook Series: Building bottom-up adoption companies is HARD. Like ridiculously hard. This is a series about how every element of consumer or PLG company building is undergoing change & sharing the building blocks no one talks about. Even as everything changes, PLG or Consumer is defined by its evergreen pillars: its scale –…

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  • Data Annotation is the new AI Consumer Gold Rush

    The PLG Playbook Series: Building bottom-up adoption companies is HARD. Like ridiculously hard. This is a series about how every element of consumer or PLG company building is undergoing change & sharing the building blocks no one talks about. Even as everything changes, PLG or Consumer is defined by its evergreen pillars: its scale –…

    mercebent

  • Digitizing Voice Buttons

    In the movie Arrival, there’s a scene where Ian reads from Dr. Louise Banks’ book: “Language is the foundation of civilization,” she wrote. “It is the glue that holds people together. It’s the first weapon drawn in a conflict.”  Arrival is based on Ted Chiang’s “A Story of Your Life” which is about the difference…

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  • How AI is changing the rules of Consumer Engagement

    AI is changing the rules of consumer engagement. Many formerly dependable tactics for building consumer tech products are changing. Operators will need to “re-learn” how build consumer tech in the world of AI. Across our consumer portfolio companies and externally, here’s a snapshot of where I’m seeing key areas of change: 🔹 **Acquisition**– Who the…

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