Mercedes Bent

  • Search is at War

    Defensibility in the Age of AI Search Search is at war. LLMs are quickly changing how consumers search. A lot is at stake, including the market caps of 2 of the top 5 most valuable companies in the world. Google (GOOG: $1.9T market cap) and Amazon (AMZN: $2.04T) each dominate different types of search: knowledge…

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